Ben Hulse is a brand + design leader who helps magnify the impact of purpose-driven organizations. Over two decades experience inspiring change, uniting creative, and growing value. Now exploring collaborations with teams elevating people + planet.
From startups to global brands, Ben has led transformations across creative disciplines and mediums.
Selected work
Global Olympic Brand
2019-2023
Comprehensive reposition of the global Olympic brand across foundational identities, channels, merchandise, and campaigns. The first project of its kind since the modern Games began in 1896. Watch the brand video ↗
Global Olympic Campaign
2019-2021
With over a billion impressions, the #StrongerTogether campaign became the most successful in Olympic history. The films, directed by Kevin Foley and Mark Zibert across four continents, featured 20 iconic athletes including Usain Bolt, Naomi Osaka, and Tony Hawk. Watch the films ↗
Mountain Equipment Company
2020-2021
Rebrand for Canada’s leading outdoor retailer taking the organization back to its iconic roots. The rebrand also provided a launching pad for their renewed commitment to quality, community and sustainability. Watch the brand video ↗