Two decades building brands that move the world forward.

Two decades building brands that

move the world forward.

Two decades building brands that

move the world forward.

Ben Hulse is a brand + design consultant who helps magnify the impact of purpose-driven organizations. Over two decades experience inspiring change, uniting creative, and growing value. Now collaborating with teams elevating people + planet.

Previously, Ben co-founded Hulse&Durrell, leading creative that connects on a global scale.

Selected work

Global Olympic Brand

2019-2023

Led a comprehensive reposition of the global Olympic brand—the first of its kind since the modern Games began in 1896. This initiative spanned foundational identities, channels, merchandise, and campaigns. Watch the brand video ↗

Global Olympic Campaign

2019-2021

Co-created the most successful campaign in Olympic history, garnering over a billion impressions. The films, shot across four continents, featured 20 iconic athletes, including Usain Bolt, Naomi Osaka, and Tony Hawk. Watch the films ↗

Mountain Equipment Company

2020-2021

Co-led the rebranding of Canada's leading outdoor retailer, reconnecting the organization with its iconic roots and reinforcing its commitment to quality, community, and sustainability. Watch the brand video ↗

Ben's work has been featured in: Creative Review, Ad Age, Fast Company, It’s Nice That, Creative Bloq, Brand New, Applied Arts, Globe and Mail, Canadian Business, as well as exhibitions and publications from V&A in London and The Olympic Museum in Switzerland.

Let's change things.

Get in touch for case studies and more info.

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Working internationally from Vancouver Canada. ©2025 All rights reserved.