Ben Hulse is a brand + design consultant who helps magnify the impact of purpose-driven organizations. Over two decades experience inspiring change, uniting creative, and growing value. Now collaborating with teams elevating people + planet.
Previously, Ben co-founded Hulse&Durrell, leading creative that connects on a global scale.
Selected work
Global Olympic Brand
2019-2023
Led a comprehensive reposition of the global Olympic brand—the first of its kind since the modern Games began in 1896. This initiative spanned foundational identities, channels, merchandise, and campaigns. Watch the brand video ↗
Global Olympic Campaign
2019-2021
Co-created the most successful campaign in Olympic history, garnering over a billion impressions. The films, shot across four continents, featured 20 iconic athletes, including Usain Bolt, Naomi Osaka, and Tony Hawk. Watch the films ↗
Mountain Equipment Company
2020-2021
Co-led the rebranding of Canada's leading outdoor retailer, reconnecting the organization with its iconic roots and reinforcing its commitment to quality, community, and sustainability. Watch the brand video ↗